The butterfly effect in merchandising
Are you familiar with the butterfly effect? It's a chaos theory that Read more ...
Seniors: a growing influence on consumption
The consumer landscape is changing under the impetus of a generation Read more ...
B2B operational marketing: definition and key levers
Sales and trade marketing managers are looking for concrete levers Read more ...
Can you really sell a pen to just anyone?
When it comes to sales techniques, a cult scene Read more ...
Sales outsourcing to boost B2C seasonality
In the B2C sector, managing seasonality is a major challenge.
Françoise: 37 years of adaptation and collaboration at SIG
After 37 years and 9 months with SIG, Read more ...
Perfect Store: how do you achieve it?
In an increasingly competitive business environment, the Read more ...
SIG chooses QVCT solution Lily makes life easier
Introducing the "Lily makes life easier" solution for a more ...
Gamification in marketing: a strategy for boosting customer engagement
What is gamification and why is it powerful in marketing Read more ...
Gender Equality Index 2023
- 98/100 - This is the index score of Read more ...
Emotions and customer relations: a powerful driver of loyalty
On this Valentine's Day, let's remember something that is often overlooked Read more ...
Neuromarketing: influencing the mind to seduce
Neuromarketing lies at the intersection of neuroscience and marketing.
