This team of 3 merry men (Anne Marie, Audrey and Michel), compiles and analyses the quantitative and qualitative data of all our field marketing operations.
Their key points : more than 16 years of experience, a mastery of analytical tools, a transversality of universes/markets and an independence from operational services.
The advantage for our customers An expert service that studies the data in an objective and relevant way and a permanent enrichment with an efficient benchmark.
The role of the research department begins as soon as the design of the reporting. How to structure a questionnaire? Which items would be interesting to study?
Then comes the time to structure the data so that once all the feedback from the field has been collected, all the items can be brought together to analyse the strong points of the campaigns and identify areas for optimisation.
Each analysis, review, consumer research is different, customized and totally adapted to the expectations and the world of our customers.
Their objective is to enable the construction of new operations that are ever more efficient and impactful!