In your opinion, which brands were the most purchased in France in 2015?
Well, for the 3ème year in a row, it is the brand Herta with almost 224 million purchases which comes out on top. The brand's strategy pays off = to offer simple, quality products that combine pleasure and balance on a daily basis.
In second place, we find Fleury Michon and its 'better eating' strategy.
The podium is completed by a brand from the ultra fresh sector = President. The Lactalis group has been able to build on these pillars (notably the Camembert Président) while developing innovations (such as Beurre Gastronomique). The brand has thus dethroned the mastodon Coca-Cola.
The top 10 brands =
- Fleury Michon
- Coca Cola
- Elle & Vire
- The Milkmaid
And did you consume these brands in 2015?