Get to know Groupe NEMO!
The Nemo Group is a publisher and distributor of sports and leisure products, distributed in supermarkets.
Its product catalogue is based on 3 areas: fishing, sports (team and individual, indoor/outdoor) and footwear. Present in more than 2,000 sales outlets in France, Nemo is the leader in its sector.
SIG was asked by the NEMO group to assist in the deployment of its trade marketing actions with major retailers:
- Layout of the shelves
- Product display on the shelf
- Taking orders
- Optimisation of the sales area
- Responses to the expectations of the points of sale in accordance with the commercial agreements
- Analysis of product outputs and optimisation of customer service
Discover the contours of our partnership through interviews with our key contacts and sales promoters!
|Lucie CARRAT - Human Resources Manager NEMO Group||Julien BESSE - Head of Sales Promotion NEMO Group|
- Dear NEMO Group, let's get to know each other?
💬Julien, Sales Animation Manager, 17 years with Nemo.
Lucie, HR Manager, 13 years with Nemo
- What is your sector of activity in a few words?
💬 With 35 years of experience, the Nemo Group is a leader in the distribution of leisure articles.
As a partner of the retail sector, we support more than 2000 points of sale in France.
- What does a typical day look like for your sales people?
💬Visits to the points of sale, making contact with the shelf manager and managing the shelf
- How did you hear about SIG?
💬 By recommendation in the training community
- What was the aim of this partnership?
💬 To have a competent and operational supplementary force quickly and without internal administrative management
- Is this the first time you have approached a company like ours?
💬 Yes, absolutely!
- What did you gain from working with SIG?
💬 For administrative services: time, organisation and productivity savings.
For the field: maintaining customer relations and trust in the event of the absence of our sales staff, as well as maintaining our service rate during the increase in seasonal activity in the field.
- Has the objective been achieved?
💬 Yes, the experience with GIS has paid off.
We plan to renew this collaboration at our next peak of activity
- In 3 words, how would you describe your relationship with SIG and your KAM?
💬 Professionalism, listening and responsiveness!
Get to know the SIG x NEMO sales promoters!
Over 20 years of experience!
Hello, my name is Xavier.
I live near Bordeaux (33). I have been working in the retail sector for over 20 years!
I have had different positions, such as sales promoter, merchandiser, animator and sales consultant.
I have been working with SIG since 2022.
On the Nemo mission, I enjoyed myself, with really sporty products, holiday spirit!
I helped to restock the sports sections of supermarkets in my region during the summer, a very pleasant mission. It allowed me to participate in the smooth running of this beautiful French and local company.
Pierre, the salesman for the sector, gave me the tools to start my mission; we have quality professional exchanges.
Nemo has a very diverse product catalogue. I particularly liked their relaxation products, such as petanque balls: a "holiday product" par excellence!
The merch is perfectly suited to a side business!
Hello, I'm Thierry.
I live near Compiègne (60). I have been doing merchandise missions - as a side activity - for 8 years. I have been working with SIG since 2014 on "commandos", mainly in the digital technology and cosmetics sectors. I appreciate everything that involves installation/implementation, maintenance and restocking. My collaboration with SIG is based on mutual trust.
The actions of the Nemo mission in the various points of sale were oriented towards taking orders and restocking sports and fishing articles. At the end of the intervention, the reporting stage was essential to give an account of the actions carried out.
I really enjoyed working with the staff or managers of the outlets. The range of Nemo products is very wide.
I particularly liked the 'Living' range. These are natural baits, which seem to be a "best-seller" in this universe. A "treat" surely appreciated by the fish given the frequency of restocking at the point of sale!
Hello, my name is Philippe.
I live in Béziers. I have been working in merchandising for about 6 years. At SIG, I work in several areas: merchandising, animation, commando operations and recently, sales promotion for several SIG clients, including NEMO.
Over the years, I have worked at SIG on increasingly interesting and rewarding assignments, which have helped me to progress both technically and in my relationships.
I loved the NEMO mission, which was anti-breakdown oriented.
She introduced me to new shops as well as to the world of leisure, sport and fishing.
I would like to take this opportunity to thank Elodie, the Nemo sales representative, who accompanied me and shared her experience of the products and the world, while introducing me to the people I spoke to at the pdv as a full member of the brand.
I appreciated his frankness and professionalism which enabled me to be operational very quickly.
To conclude, I share the pleasure I had to install the mask, snorkel and fin kits, especially in Banyuls, renowned for its exceptional sea beds!