Many consumers do not like to buy packs, but why?
Painful to open the overpack
Lack of aesthetics
Management of over-wrapping as waste
Evian, a Danone France brand, spent nearly 24 months researching the solution! A production line was specially created in its factory.
So how do you fit four 1.25 L bottles together?
Well, we had to find the right glueon right balance to make to hold the bottles together during transport, but also so that the consumer can easily remove them. The Evian teams also did a funny exercise in the factories = carrying a pack of water for 500m!
Currently, this totally innovative pack is only available at Monoprix, which has exclusive rights for 6 months.
Let's hope that this innovation will be deployed quickly, so we will have less waste in our bins!
Good to know
Evian is the number one in still natural mineral waters with a 21.5% market share
7 million bottles leave the Evian factory every day
Evian is sold in 140 countries