POPAI France (Point Of Purchase Advertising Institute) is the largest association representing all point of purchase marketing professionals.
Its missions =
- promote the profession
- to support its members in the development and use of the tools available
- help them anticipate technical and societal developments.
As the profession is strongly impacted by digitalization, it was important for POPAI France to help young innovative companies to promote their ideas and know-how.
The CRI (Connected Retail Incubator) has the mission to support startups specialised in connected systems for retail and distribution. It will Connecting startups and contractors for partnerships or service exchanges.
Thus the sharing of skills is encouraged and the implementation of optimised high-tech solutions !
Putting forward the point of sale of tomorrow, that's a great objective!
