Our teams are the ambassadors of our clients in the field and the guarantors of perfect operational execution. For this reason, and since its creation, Service Innovation Group France has placed training and the development of its employees' skills at the heart of its systems, by creating comprehensive, innovative and creative training and support programmes.
Because developing skills and supporting our employees is a key element in maintaining our performance and achieving our clients' objectives.
Discover our approach to training and coaching at SIG, based on classic but also more original and disruptive orientations.
Training at SIG
At SIG, this training pool is represented by two entities: the SIG Training Academy and the Care Academy. Get to know them!
- The SIG Training Academy
Our team of trainers, made up of passionate training professionals from the field, produces tailor-made training courses, adapted to the challenges, needs and problems of our clients and anchored in the reality of the field.
Product discovery, sales rituals, storytelling, brand universe, visual merchandising...
A large number of topics are covered, in face-to-face, digital or blended learning. This wealth of formats and content ensures an effective launch of the operation, with operational and committed 100% teams.
In order to enable everyone to adapt, evolve, progress and achieve their goals effectively, the SIG Training Academy does not establish a culture of evaluation, but a culture of support!
The Care Academy
Care" means "to take care", to show concern and to be attentive to the other. This approach is just as important in private life as in the world of work.
The creation of the Care Academy reflects SIG's desire to be part of a relational dynamic where we bet on people and help them to grow. Care is part of our managerial culture: it serves both our employees and our company in its transformation and performance challenges.
At SIG, the Care Academy specialises in providing support to its employees. The modules are designed to be adapted to the development of each individual. The development of skills and know-how is carried out in a spirit of listening and caring, enriched by the interactions and exchanges between the various employees.
These exchanges can also take very unexpected forms.
A few weeks ago, one of our teams went on a three-day customer seminar in the north of Paris.
What is special about this team? It is made up of two teams working in pairs: the Telesales (sedentary salespeople) and the Brand Promotors (sector managers and brand ambassadors in the field).
Equicoaching
What is equicoaching?
Equicoaching is coaching...but with horses!
We find the notion of proximity and accompaniment mentioned above, that which allows personal and professional development. Here, it is part of a close relationship based on a trio: the equicoach, the horse and the coachee.
The interactions are based on exercises that are done on foot. The participant does not ride a horse. Therefore, no equestrian knowledge is necessary and the practice of equicoaching is accessible to all.
This practice - in which the horse is the 'partner trainer' - is increasingly being incorporated into coaching programmes aimed at leadership development, team building and personal development.
The horse, the perfect coach
It is true that the horse is a "perfect coach". It is an animal known for its great sensitivity and its ability to read and decode intentions and emotions.
His senses allow him not only to feel a person's heartbeat from dozens of metres away, but also to assess their nervousness, friendliness and naturalness.
The horse's presence and reactions act as a "mirror effect": it responds instantly and faithfully to our attitude.
In this sense, horses are extraordinary partners and true experts in non-verbal communication. They help us to work on our behavioural skills, i.e. our ability to manage stress, to communicate, to collaborate, to identify the emotions of others, to reassure and to trust.
The equicoaching session
The process
The session started with a theoretical introduction to equicoaching, followed by a demonstration with the horse and a body scan.
Performed in a calm and neutral setting, the body scan consists of being anchored in the present and attentive to all parts of the body in succession. It is a kind of semi-analysis of the self. It allows us to find a favourable mental state, to regain awareness of our body and our personality and to take an individual step back from our mental and physical posture.
The relationship with the horse was then established in complete safety, under the watchful eye of an equine consultant.
The mirror effect
Our employees were then able to test the "mirror effect". The aim was to move the horse forward, in one direction and then in another, and to make it turn at a walk and a trot. All this without touching it.
The team was responsible for issuing guidelines and measuring the quality of our communication in real time.
With a horse, we get immediate feedback, without judgement. Indeed, it reacts to our instructions according to the way we have expressed ourselves or our attitude, in connection with our emotional state.
Afterwards, each person was able to discuss at their own pace with a consultant about this very rich moment during which they were able to transpose their experience with the horse to their professional life.
When the horse awakens emotional intelligence
This outdoor team building, as close to the instincts as possible, was a strong and innovative experience for our employees.
Through the various exercises, the teams experienced a new method of behavioural analysis, a new approach to communication and to dealing with others.
Observing, listening, rephrasing, expressing your message clearly, giving instructions, clearly identifying the emotional state of the person you are speaking to and adapting to it, choosing the right moment, finding the right balance and ensuring that the message is well received...
"The relationship with the horse allowed us to quickly become aware of our relational mode, of our way of communicating. This experience with the horse allowed us to correct ourselves immediately, by modulating our way of expressing ourselves and by adopting behaviours adapted to the situation.
This allowed us to check whether our intentions and messages - if we make the link with our commercial world - were well understood. If necessary, it allowed us to reformulate them to adapt and make ourselves better understood.
As a manager, it gives us a better preparation and a better vision of the distribution of roles within the team, according to the competences of each one, with the aim of reaching a common goal.
Harmik O., Manager Telesales - Customer optical sector.
A personal experience, well anchored in professional reality
Equicoaching is a real added value in the working world. In addition to enriching our communication models, this activity contributes to developing our behavioural talents by working on our soft skills, which allows us to develop know-how through the use of emotional intelligence. In this respect, equicoaching is an interesting approach to reveal the best of our resources and to learn more about ourselves and others.
Equicoaching has certainly offered our employees a complementary way to become more aware of their potential, but also of the power of the collective.
It allowed them to share something different and to come together. Because we know how important it is for a team to get to know each other (better) in order to trust each other, to work better together and to develop a culture of success within the company.
