Black Friday 2025: 5 weak signals to watch out for
Last year, the French spent an average of 221 € Read more ...
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https://youtu.be/tbjL_SYRtbc
Sales outsourcing: interview with our CEO Sophie GRAS on BFM Business!
As brands seek to improve their commercial performance Read more ...
Pharmaceutical sales representatives: the key to pharmacy referrals
Your brand is visible in pharmacies. The products are listed, Read more ...
Strategic and operational marketing: how to align them
How to combine strategic and operational marketing to maximise Read more ...
SORAP 2025 social audit: compliance validated for SIG!
SORAP 2025 social audit: Service Innovation Group France confirms Read more ...
Mystery shopper without purchase: the retail audit revolution
One reality is hitting the retail sector and upsetting the certainties Read more ...
Carbon footprint 2024: a decisive step towards accelerating our transition
Carbon footprint 2024: a decisive step to accelerate Read more ...
Telesales vs. telemarketing: key differences to boost your sales results
Why it's essential to distinguish between the two In Read more ...
Boost your sales force in 2025
By 2025, commercial performance will be back in the spotlight. Inflation Read more ...
Operational marketing agency or in-house team? 5 keys to choosing effectively
Network management, shelf execution, sales promotion, sell-in operations... Read more ...
How does a shop's location influence its sales potential?
How does a shop's location influence its sales potential? Read more ...
Professional Equality Index 2024
Each year, the professional equality index is used to measure the progress ...
