Seasonal merchandising: how to make a success of your summer sprint
Between May and September, the nature of seasonal merchandising changes Read more ...
Shop zones: how to optimise your layout effectively
The shop zones - hot, cold, high-traffic - determine Read more ...
Gender Equality Index 2026 | SIG France
Gender equality in the workplace index - Year 2026 (data from Read more ...
Field sales force: the blind spots of old-style management
The French distribution market demands a high level of operational Read more ...
Merchandising 4.0: when data and an eye on the ground drive performance
In a context where every linear metre counts, merchandising Read more ...
Black Friday 2025: 5 weak signals to watch out for
Last year, the French spent an average of 221 € Read more ...
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https://youtu.be/tbjL_SYRtbc
Sales outsourcing: interview with our CEO Sophie GRAS on BFM Business!
As brands seek to improve their commercial performance Read more ...
SEDD 2025: 5 key levers for sustainable and efficient retailing
Introduction From 18 September to 8 October 2025, Read more ...
Pharmaceutical sales representatives: the key to pharmacy referrals
Your brand is visible in pharmacies. The products are listed, Read more ...
Strategic and operational marketing: how to align them
How to combine strategic and operational marketing to maximise Read more ...
SORAP 2025 social audit: compliance validated for SIG!
SORAP 2025 social audit: Service Innovation Group France confirms Read more ...
Mystery shopper without purchase: the retail audit revolution
One reality is hitting the retail sector and upsetting the certainties Read more ...
