{"id":5743,"date":"2022-12-14T03:17:23","date_gmt":"2022-12-14T02:17:23","guid":{"rendered":"https:\/\/www.sigeurope.fr\/?p=5743"},"modified":"2023-02-16T11:29:22","modified_gmt":"2023-02-16T10:29:22","slug":"la-parole-a-francois-de-merchandiseur-a-brand-advocate","status":"publish","type":"post","link":"https:\/\/www.sigeurope.fr\/en\/la-parole-a-francois-de-merchandiseur-a-brand-advocate\/","title":{"rendered":"Fran\u00e7ois: from merchandiser to Brand Advocate"},"content":{"rendered":"<p>There are many career opportunities at SIG and some employees take up the opportunity to join SIG because of the many career opportunities in the service industry.<\/p>\n<p>Today, let's take a look at Fran\u00e7ois Caboche, the new Brand Advocate (BA), who joined the team at the end of August.<br \/>\nFran\u00e7ois' mission? To cover the Brittany area on behalf of one of our long-standing clients, a leading premium brand in the high-tech sector.<br \/>\nFran\u00e7ois is not new to his brand assignments.<br \/>\nIndeed, for many years now, he has been regularly involved in merchandising activities, particularly during new product launches.<br \/>\nTo better understand why Fran\u00e7ois decided to apply for a job at SIG but also to try to get to know him better, we asked him if he would be willing to answer a few questions.<br \/>\nAnd guess what? He accepted with pleasure and with his characteristic enthusiasm!<\/p>\n<p>&nbsp;<\/p>\n<h2>Hello Fran\u00e7ois, can you introduce yourself in a few words?<\/h2>\n<p>Fran\u00e7ois, 42 years old, Breton by adoption and originally from the north of France, still young in his head. I am passionate about travelling, wide open spaces and hiking.<br \/>\nI am a sportsman with a passion for Kin-Ball. The aim of the game is to serve the ball to one of the opposing teams in such a way that the latter cannot recover it before it hits the ground.<br \/>\nIt is an activity that is still quite unknown in France, but I am proud to have obtained a beautiful 3rd place in the world cup!<\/p>\n<p>&nbsp;<\/p>\n<h2>What is your background?<\/h2>\n<p>I started my career in retail at Fnac, as a picture and sound salesman. I then travelled around the world for a year. On my return, I completed a Bachelor's degree in Business Unit Management and finally joined Bouygues Telecom.<br \/>\nSince 2016, in parallel to my activities, I have created my own micro brewery (La Kab'), local, respectful of the environment <a href=\"https:\/\/www.lakab.fr\/nos-bi%C3%A8res\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.lakab.fr\/nos-bi%C3%A8res*<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>How long have you been a merchandiser at SIG?<\/h2>\n<p>I have been working with SIG since September 2019 and since then I have not missed a single NPI!<\/p>\n<p>&nbsp;<\/p>\n<h2>What do you like about merchandising?<\/h2>\n<p>I have always had a certain interest in the merchandising business.<br \/>\nI enjoy discovering new shops. I am curious by nature and from my background as a salesperson, I like to observe how the customer experience is lived.<\/p>\n<p>&nbsp;<\/p>\n<h2>What image did you have of SIG when you were a merchandiser?<\/h2>\n<p>I got to know SIG through the mission for our high-tech client, which I didn't know much about the company, but I immediately appreciated the values that came out of it and the great rigour of the mission.<\/p>\n<p>&nbsp;<\/p>\n<h2>What made you apply for the BA offer?<\/h2>\n<p>I really enjoy riding and travelling around the different departments. And above all, I enjoy being autonomous in my area. Moreover, I have been a user of the brand for more than 20 years and I appreciate its entire ecosystem.<br \/>\nWhen I heard that there was a vacancy, I applied straight away and in the end my experience through the different NPIs was a great asset.<\/p>\n<p>&nbsp;<\/p>\n<h2>How did you experience your integration?<\/h2>\n<p>An excellent welcome, Oliver Barrault and Julien Arnaud (respectively sales manager and team leader) are great!<br \/>\nThere is indeed a lot of information to assimilate from the start, but the advantage is that we are very quickly put in the bath!<br \/>\nThe training is very comprehensive and well supervised. All the people I met put me at ease and were very caring.<br \/>\nCommunication via the many GIS forums are tools for keeping in touch with colleagues and management.<\/p>\n<p>&nbsp;<\/p>\n<h2>Would you recommend working at SIG to your friends and family?<\/h2>\n<p>Yes, because it is a dynamic and organised company with a human dimension.<br \/>\nThe people are very friendly and I have observed a sound and organised management.<\/p>\n<blockquote><p><span style=\"font-size: 14pt;\">Thank you Fran\u00e7ois for this time spent together!<\/span><\/p><\/blockquote>\n<p>*<span style=\"font-size: 10pt;\"><em>Alcohol abuse is dangerous for your health, consume in moderation<\/em><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Les \u00e9volutions professionnelles chez SIG sont nombreuses et les passerelles [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"two_page_speed":[],"footnotes":""},"categories":[1,35,33,41],"tags":[],"class_list":["post-5743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emploi","category-metiers","category-rse","category-talents"],"_links":{"self":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/5743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/comments?post=5743"}],"version-history":[{"count":10,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/5743\/revisions"}],"predecessor-version":[{"id":6151,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/5743\/revisions\/6151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/media\/6153"}],"wp:attachment":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/media?parent=5743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/categories?post=5743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/tags?post=5743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}