{"id":4078,"date":"2021-06-21T12:16:25","date_gmt":"2021-06-21T12:16:25","guid":{"rendered":"https:\/\/www.sigeurope.fr\/?p=4078"},"modified":"2022-05-24T15:51:03","modified_gmt":"2022-05-24T13:51:03","slug":"letat-des-lieux-sur-la-reprise-des-animations-commerciales","status":"publish","type":"post","link":"https:\/\/www.sigeurope.fr\/en\/letat-des-lieux-sur-la-reprise-des-animations-commerciales\/","title":{"rendered":"The state of play on the resumption of commercial activities"},"content":{"rendered":"<p>In this month marking the end of confinement, the SIG teams are delighted to welcome you back!<\/p>\n<p>We are sharing with you the SORAP press release of 18 June taking stock of the resumption of sales promotions. SORAP shares with us the point-of-sale strategies adopted by manufacturers. The back-to-school trend is clearly focused on commercial activation. Promotion remains a powerful lever for reactivating sales and boosting turnover.<\/p>\n<p>The <a href=\"https:\/\/www.sorap.fr\/\" rel=\"nofollow noopener\" target=\"_blank\">SORAP<\/a> is the National Association of Organisers and Producers of Promotional and Advertising Activities.<br \/>\ntrade association. The professional organisation brings together the main service providers<br \/>\nin the field sales and marketing market.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this month marking the end of confinement, the SIG teams are delighted to welcome you back!<\/p>","protected":false},"author":1,"featured_media":4235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"two_page_speed":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emploi"],"_links":{"self":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/4078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/comments?post=4078"}],"version-history":[{"count":5,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/4078\/revisions"}],"predecessor-version":[{"id":5299,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/4078\/revisions\/5299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/media\/4235"}],"wp:attachment":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/media?parent=4078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/categories?post=4078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/tags?post=4078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}