{"id":3673,"date":"2015-03-02T10:47:43","date_gmt":"2015-03-02T08:47:43","guid":{"rendered":"http:\/\/www.sigeurope.fr\/?p=284"},"modified":"2022-02-27T14:21:31","modified_gmt":"2022-02-27T14:21:31","slug":"zoom-sur-le-service-etudes","status":"publish","type":"post","link":"https:\/\/www.sigeurope.fr\/en\/zoom-sur-le-service-etudes\/","title":{"rendered":"Focus on our Research Department"},"content":{"rendered":"<p>This team of 3 merry men (Anne Marie, Audrey and Michel), compiles and analyses the quantitative and qualitative data of all our field marketing operations.<\/p>\n<p><span style=\"color: #78bcea;\"><strong><u>Their <\/u><u>key points <\/u><\/strong><span style=\"color: #000000;\">:<\/span><\/span>\u00a0more than 16 years of experience, a mastery of analytical tools, a transversality of universes\/markets and an independence from operational services.<\/p>\n<p><span style=\"color: #78bcea;\"><strong><u>The advantage for our customers<\/u> <\/strong><\/span>An expert service that studies the data in an objective and relevant way and a permanent enrichment with an efficient benchmark.<\/p>\n<p>The role of the research department begins as soon as <u>the design of the <\/u><u>reporting<\/u>. How should a questionnaire be structured? Which items would be interesting to study?<\/p>\n<p>Then comes the time to <u>structure the <\/u><u>data<\/u> so that once all the feedback from the field has been collected, all the items can be brought together to analyse the strong points of the campaigns and identify areas for optimisation.<\/p>\n<p>Each <span style=\"color: #78bcea;\"><b>analysis<\/b>, <b>review<\/b>, <b>consumer research <\/b><\/span>is <span style=\"color: #3366ff;\"><span style=\"color: #78bcea;\"><b>different<\/b>, <b>customized<\/b> and <b>totally adapted to the expectations and the world of our customers<\/b><\/span>.<\/span><\/p>\n<p>Their objective is to enable the construction of new operations that are ever more efficient and impactful!<\/p>","protected":false},"excerpt":{"rendered":"<p>Cette \u00e9quipe de 3 joyeux lurons (Anne Marie, Audrey et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"two_page_speed":[],"footnotes":""},"categories":[37],"tags":[],"class_list":["post-3673","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-inside-sig","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/3673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/comments?post=3673"}],"version-history":[{"count":2,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/3673\/revisions"}],"predecessor-version":[{"id":4854,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/3673\/revisions\/4854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/media\/2196"}],"wp:attachment":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/media?parent=3673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/categories?post=3673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/tags?post=3673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}