{"id":2731,"date":"2020-11-05T21:20:00","date_gmt":"2020-11-05T21:20:00","guid":{"rendered":"http:\/\/www.sigeurope.fr\/?p=2731"},"modified":"2022-05-27T11:19:57","modified_gmt":"2022-05-27T09:19:57","slug":"installation-plv","status":"publish","type":"post","link":"https:\/\/www.sigeurope.fr\/en\/installation-plv\/","title":{"rendered":"POS installation: The SIG method"},"content":{"rendered":"<p>POS installation: Are you a company or a brand? Do you need a <strong>installation of POS material<\/strong> ?<\/p>\n<p>In this article you will find out how we implement this <strong>marketing leverage<\/strong> at the point of sale. So let's see why using SIG is the best choice.<\/p>\n<h2>POS installation by SIG: Expertise first and foremost<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2734 size-full\" src=\"https:\/\/www.sigeurope.fr\/\/wp-content\/uploads\/2019\/07\/image2.png\" alt=\"installation-plv\" width=\"378\" height=\"499\" srcset=\"https:\/\/www.sigeurope.fr\/wp-content\/uploads\/2019\/07\/image2-200x264.png 200w, https:\/\/www.sigeurope.fr\/wp-content\/uploads\/2019\/07\/image2-227x300.png 227w, https:\/\/www.sigeurope.fr\/wp-content\/uploads\/2019\/07\/image2.png 378w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><\/p>\n<p>At SIG, we have our own teams of merchandisers who regularly work for our customers. Before they go out into the field, our staff are trained for their job. This means that they are able to arrange and present your products and to set up an appropriate display. <strong>signage<\/strong> to trigger the act of purchase.<\/p>\n<p>Upstream, our selection of merchandisers allows us to guarantee the best results. What could be more reassuring than calling on people who are used to working with <a href=\"https:\/\/www.lsa-conso.fr\/les-cinq-regles-d-or-pour-une-plv-efficace,235173\" rel=\"nofollow noopener\" target=\"_blank\">installation of POS material<\/a>Are you looking for a solution that is mobile and close to the point of sale? At SIG, we offer you a <strong>reactivity<\/strong> impeccable.<\/p>\n<p>In addition, our reporting interfaces allow customers to monitor the POS installation very closely. Indeed, the reporting is easy to access, simple to use and provided with real time indicators. We will talk later about this tool that adapts to <strong>each project<\/strong> of our marketing actions.<\/p>\n<h2>Point-of-sale advertising in the right place<\/h2>\n<p>SIG is able to place POS displays in the most relevant locations for your brand. Of course, our merchandising teams are able to work on all types of <strong>distribution channels<\/strong> with our comprehensive merchandising training.<\/p>\n<p>To give you an example, we had installed a pirate POS system as part of an operation <strong>event-driven<\/strong> for one of our clients. Innovative and attractive, this visual communication was a great success for the advertiser.<\/p>\n<p>We also recruit throughout France. This means that we have a large network of workers. If ever we know several shops and leaders in the <strong>mass distribution<\/strong> with high potential.<\/p>\n<h2>What types of POS?<\/h2>\n<p>You know that there are several <strong>advertising templates<\/strong> at the point of sale. Here are the most common ones that the GIS team is used to implementing:<\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-2735\" src=\"https:\/\/www.sigeurope.fr\/\/wp-content\/uploads\/2019\/07\/image3.png\" alt=\"kakemono\" width=\"381\" height=\"286\" srcset=\"https:\/\/www.sigeurope.fr\/wp-content\/uploads\/2019\/07\/image3-200x150.png 200w, https:\/\/www.sigeurope.fr\/wp-content\/uploads\/2019\/07\/image3-300x225.png 300w, https:\/\/www.sigeurope.fr\/wp-content\/uploads\/2019\/07\/image3.png 381w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/p>\n<ul>\n<li><strong>Shelf stoppers<\/strong><\/li>\n<li>Trolley poster<\/li>\n<li><strong>Kakemonos<\/strong><\/li>\n<li>Arches<\/li>\n<li>Totems<\/li>\n<li><strong>Carousels<\/strong><\/li>\n<li>Pediments<\/li>\n<li>Stickers<\/li>\n<\/ul>\n<p>And many other advertising and <strong>dynamic displays<\/strong>. Trust our experts as do our loyal customers.<\/p>\n<h2><\/h2>\n<h2>Installation of a POS by SIG<\/h2>\n<p>In this section, we will look at the specifics of a <strong>advertising on the sales link<\/strong> by SIG. Of course, our team of experts in the field of point-of-sale advertising are the main players. However, our operational marketing strategies enable us to achieve excellent results, as with our commando missions.<\/p>\n<h2>How to ensure maximum POS installation?<\/h2>\n<p>Our clients often call on us for one of our specialities: <a href=\"https:\/\/www.definitions-marketing.com\/definition\/commando-force-de-vente\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>commando missions<\/strong><\/a>. Today, there are 600 outlets in a single day with an average success rate of 97%.<\/p>\n<p>We owe this success to our <strong>expertise<\/strong> and also thanks to our many experienced speakers spread across the 4 corners of France.<\/p>\n<p>However, our highest success rate of 99.9% is with the Casino group. Obviously, some shops may refuse the installation, which affects the results. But our team of <strong>sales force<\/strong> is there to present the opportunities to the managers of certain sales outlets.<\/p>\n<h2>Can the customer follow the installation in real time?<\/h2>\n<p><img decoding=\"async\" class=\"alignright wp-image-2736\" src=\"https:\/\/www.sigeurope.fr\/\/wp-content\/uploads\/2019\/07\/image1.png\" alt=\"plv\" width=\"275\" height=\"364\" srcset=\"https:\/\/www.sigeurope.fr\/wp-content\/uploads\/2019\/07\/image1-200x264.png 200w, https:\/\/www.sigeurope.fr\/wp-content\/uploads\/2019\/07\/image1-227x300.png 227w, https:\/\/www.sigeurope.fr\/wp-content\/uploads\/2019\/07\/image1.png 342w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/p>\n<p>Of course, we have an interface available for our teams as well as for the customer to follow the good progress of the <strong>mission<\/strong>.<\/p>\n<p>Very easy to use, this interface allows you to follow, among other things<\/p>\n<ul>\n<li>The rate of installation<\/li>\n<li>The various <strong>locations<\/strong><\/li>\n<li>Photos of each installation taken by the <strong>merchandisers<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>To conclude on the POS installation by SIG<\/h2>\n<p>With a target of 100% of POS displays, SIG will differentiate your brand image from that of your competitors. For a <strong>promotional offer<\/strong>Whether you are looking for a new product, a service or to make your brand visible, we are there to meet your needs.<\/p>\n<p>In addition, regardless of your sector of activity, SIG takes care of the <strong>campaign<\/strong> installation of POS displays from A to Z. All you have to do is follow the mission live if you wish, and acquire very satisfactory results.<\/p>\n<p>Finally, we invite you to <a href=\"https:\/\/www.sigeurope.fr\/en\/contact\/\">contact us<\/a> if you have the ambition to <strong>promote your brand<\/strong> with a broad consumer population.<\/p>","protected":false},"excerpt":{"rendered":"<p>Installation PLV : Vous \u00eates une entreprise ou une marque [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"two_page_speed":[],"footnotes":""},"categories":[31,35],"tags":[],"class_list":["post-2731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertises","category-metiers"],"_links":{"self":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/2731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/comments?post=2731"}],"version-history":[{"count":5,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/2731\/revisions"}],"predecessor-version":[{"id":5348,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/posts\/2731\/revisions\/5348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/media\/2733"}],"wp:attachment":[{"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/media?parent=2731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/categories?post=2731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sigeurope.fr\/en\/wp-json\/wp\/v2\/tags?post=2731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}